9 Must-Know Customer Service Quotes

The term 'Customer Service' has been around for decades. The term also means slightly different for each of us. Whether that be face-to-face service, an interaction or simply a query being dealt with.

However, we have managed to put together 9 quotes that really sum up Customer Service in all its  glory. These quotes are a good refresher for a already Customer Service pro or someone who is beginning to work in a customer based environment. Let's get started...

1. A loyal customer is your best marketing strategy
Key to this is having a quality product no matter what that might be. If your initial customer is satisfied with your product, they will brag about it to all their family, friends and community. Word-of-mouth marketing is way more powerful than what paid advertising may be able to buy you.
Have you got loyal customers? if so, how are you looking after them?

2. Nobody raves about average
A bad experience gets you bad reviews. A great experience gets you excellent reviews that customers would rave about. But an average experience? You get lost in the crowd
You encounter average service day in and day out. Not bad enough to complain, but not good enough to remember. Every great Customer Service story really stands out from the ordinary and that's why it is remembered? Check out the Examples of EXCELLENT Customer Service blog to get inspired by
Do you have excellent service stories that you remember from your experience? What can you do to create a similar feeling for your own customers?

3. No matter how good your feedback is, you always start over with the next customer
Getting complacent is one of the worst things a business can do. Not just when it comes to change, but more importantly when you think you are at the top of your game. 
Same can be said for when one of your customers have a bad experience. You have the opportunity to start over with the next customer, and this time do it right and do it better

4. Your most unhappy customer, is your greatest course of improvement
Customer that shower you with compliments and praise you are great. You soak in the appreciation, float in the clouds and pat yourself on the back for the great work that you did.
But a customer that is unhappy and is courageous enough to voice their concern, are your turning points as a business. Without these customers, you will remain where you  are. Without them, you will not strive to do better.
So encouraging your customer to give you feedback, regardless of it being positive or constructive, is always a great start

5. Don't just communicate, connect with customers
Putting on a special (meat for example) and communicating that with your customers in one thing. But interacting with the customer and talking about how to cook it and sharing stories, is another.
A few things will happen here. The customer will feel like they are valued, you are also sharing information which they did not expect and you have created a vision of them already cooking the meat and serving it to their family.
We get so busy that sometimes we forget that taking time out and spending a little extra time with our customers is where the value is.

6.Make every interaction count, even the small ones
We have spoken about starting over with each customer. Now let's talk about the size of the interaction. No matter how big or small the sale, do you put the same amount of effort into every customer?
A good quote I have come across in the past which compliments this quote nicely is "Treat every customer as if they were your only customer."
The moment to change your thinking to that phrase, you will notice that every interaction you have with a customer, will improve dramatically
Surprise the customer, thrill the customer with the unexpected

7.Product and price, can be duplicated. A strong customer driven culture, can't be copied
Anyone can sell a can of Baked Beans. But to be able to do it so that your customer comes back to you time after time, is unique. A customer driven culture which is embedded into your team and if they know they are empowered to do whatever it takes to make it right with the customer, than that is something that cant be copied

8.A customer often knows more about your product than you do. Make them a source of inspiration
Customers know more than you think. They are also your targeted audience. They are the ones you want to get it right with. If you constantly get a particular type of feedback, its because that's what they need. Only 1 out of 7 customer will give feedback. The rest will will walk away and never come back. When you are given the opportunity to take feedback, be sure to do so with an open mind

9. Make a customer, not a sale
Lastly, and probably the most important. In today's business we need to make a sale to make a business tick. When things get tough, you want to make that extra sale to get by yet its still not enough
But making a customer, is different. It's putting the needs of the customer before your own. By doing so, you will win the customer and who in return will not only come back to you, but also be your biggest marketing strategy. Remember our very first quote?

So here they are. 9 must-know Customer Service quotes to help you inspire, reflect or take your Customer Service game to the next level. Be sure to check out our recent blog section to learn more on Customer Service and Leadership